Common Taste

Digital Systems Proposal

116 Changi Road, Singapore  ·  Prepared by Ben C  ·  October 2026

Practical systems to help you run the restaurant's money and its customers — one payment per phase, no monthly fees to us, and no AI black boxes. Every price below already includes a 50% goodwill discount.

Phase 1 — Your new website

S$0free, always
Done & live

Already built and running — this phase is complete.

Your old website vs your new website — the numbers

Google runs a free test called PageSpeed Insights. Think of it as Google's own report card for websites. We ran it on your old site and your new site on 20 October 2026. Here is the report card, side by side.

Speed on phones How fast the site opens on a customer's phone — and most customers find you on their phone.
41→76old → new · out of 100
Speed on computers The same test on a home or office computer. The new site is close to a perfect score.
42→98old → new · out of 100
Easy to use Google checks that the words are easy to read and the buttons are easy to tap — kind to older eyes and bigger fingers.
81→96old → new · out of 100
Ready for Google (SEO score) SEO is short for "search engine optimisation" — how ready your site is for Google to find it and show it to customers. The new site scores full marks.
85→100old → new · out of 100
Waiting time on a phone How long a customer waits for the main content to appear. At 21 seconds, most people give up and go somewhere else.
21.2s→4.7sold → new · seconds
Page size How much the phone has to download before the page shows. The new site is about 8 times lighter, so it opens faster and uses less of the customer's mobile data.
289 KB→37 KBold → new · code size

A deeper health check

We also ran a website health check — the same checks that tools called Screaming Frog and Ahrefs run. The tool visits every page and writes down everything that is missing or broken.

The old site had about 450 pages, but most were near-copies of the same few shop pages — only 77 were real, different addresses. 85 out of every 100 old pages were missing their main heading, including the old homepage itself. And 441 photos had no written description, so Google had no idea what they showed.

The new site has 5 clean pages. Every page has its heading and its description. All 64 photos are described in words. And there are zero broken links.

One honest note: Google's test tool could not even open the old site when the address was typed without "www" in front. So we tested the old site at the address that does work — we wanted the comparison to be fair.

What you would notice day to day

These scores are from Google's test on 20 October 2026. Scores can move a few points up or down between tests — that is normal, and it happens to every website.

Phase 2 — Run the money

S$2,000S$1,000one-time payment

Ordering, payments, and knowing exactly where every dollar went. 50% goodwill discount applied

Phase 3 — Grow the customers

S$1,000S$500one-time payment

Turn one-time diners into regulars who come back. 50% goodwill discount applied

Take both phases together

Phase 2 + Phase 3, built in one go: S$2,600S$1,300 50% goodwill discount

One project, one payment, everything above included — and S$200 less than taking the two phases separately at their discounted prices.

What is already built

Phase 1 — your websiteFinished & live

Done and running. Customers are using it now.

How long it takes

How you run it — from WhatsApp

Everything in this proposal is ordinary, deterministic software. It follows the same four steps every time:

Validate→Store→Compute→Report

There is no AI in the core system. That means it behaves the same way every single time, and it cannot invent or "hallucinate" numbers — a figure is only ever wrong if the number typed in was wrong, and the nightly reconciliation is there to catch exactly that.

You run it all yourselves through a simple WhatsApp menu — no new apps to learn, no dashboard logins, and no monthly retainer to anyone. Message the system like you'd message a staff member, and reply with a number:

Running costs — paid to the providers, not to us

ItemCostWhen
Website & systems hosting (Cloudflare free tier) ~S$0 / month Always
Receipt printer for online orders — a second-hand one works fine (see below). Our price covers up to S$50 of it; anything above S$50 is charged on top. S$10–20 one-time Phase 2
WhatsApp Business API (for customer blasts) ~US$49 / month Phase 3 — only if you run blasts
Email service (free tier) S$0 Phase 3

Payment providers also charge their usual transaction fees — those are set by the providers and paid by the restaurant directly, as with any payment method. The full comparison of what each provider charges is on the separate Payment solution comparison page.

The receipt printer — second-hand works fine

The counter tablet prints orders to a standard 80mm receipt printer — the common kind almost every shop uses (the technical name is "ESC/POS"). It does not have to be new. We checked two second-hand printers on Carousell, and both work with the system:

A printer that connects by WiFi is actually better than a Bluetooth one: the tablet prints over the shop's own WiFi, so there is no Bluetooth pairing to drop out in the middle of service.

You could buy both for about S$40 in total — still less than one new printer (about S$60–90) — and keep the Epson as a spare.

What our price covers: the machine fees in this proposal already include up to S$50 towards the printer. Both printers above cost S$10–20, so they are fully covered — nothing extra to pay. If the printer you choose costs more than S$50, only the amount above S$50 is charged on top. For example, a printer costing S$80 would add S$30.

Two checks before buying second-hand: make sure the power adapter is included, and ask the seller for a photo of a test print, so you can see the printing is clear and not faded.

What we need from you

A short list — nothing technical. We will guide you through each one.

To start Phase 2

  • The login for your current shop system (OrderZ). So we can check your sales records and bring across what is needed.
  • Help applying for Grab and ShopBack merchant accounts. We will guide you step by step — but the approval itself is decided by Grab and ShopBack.
  • The mobile numbers of staff who will use the system. Only those numbers can see reports or make changes.
  • One short session together to list each dish's ingredients and what they cost, so the profit figures come out right.
  • Your regular monthly costs — rent, salaries, utilities — so the profit report shows the full picture.
  • Your OK on the receipt printer. It does not need to be new — a second-hand one works fine. We found good ones on Carousell for S$10–20 (a new one costs about S$60–90). Bought once.
  • A sample of your bank, Grab or ShopBack statement file. So the nightly tally matches the format you already receive.
  • Decide who keys in the shop's daily total each night. It takes about one minute.

To start Phase 3

  • Nominate the business WhatsApp number the blasts will come from.
  • Agree how customers opt in to receive offers (we'll set up the wording and the sign-up point).

Good to know